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Our Investments

Sport Events International (SEI) is a global sports, entertainment, sponsorship and event management company. Based in Dubai, SEI operates globally, delivering unprecedented quality in the sports sector.

SEI develops, manages, licenses and represents its own sports properties in over 32 countries worldwide, ranging from mass participation to elite sports experiences, creating and delivering marketing initiatives, sales and sponsorship opportunities to brands through accessing these platforms.

SEI brings brands to life through a blend of communications, events and sponsorship integration.

The company further advises its clients on their sport marketing investments by identifying and negotiating strategic partnerships and commercial opportunities.

SEI has four major brands under its purview, including Global Legend Series (GLS), GLS Academy, F5WC and World Soccer Fives USA.

  • Global Legends Series

    Global Legends Series is a series of eleven a side football matches involving the biggest legends in football.

  • GLS Academy

    GLS Academy is a globally licensed football academy and youth programme, with ambassadors such as Fabio Cannavaro.

  • F5WC

    F5WC is the largest amateur football tournament in the world, an annual event with over 1.3m competitors from 42 participating countries.

  • World Soccer Fives

    World Soccer Fives USA is the national qualifying tournament for the F5WC in the USA.

  • Global Legends Series

    Global Legends Series is a series of eleven a side football matches involving the biggest legends in football.

  • GLS Academy

    GLS Academy is a globally licensed football academy and youth programme, with ambassadors such as Fabio Cannavaro.

  • F5WC

    F5WC is the largest amateur football tournament in the world, an annual event with over 1.3m competitors from 42 participating countries.

  • World Soccer Fives

    World Soccer Fives USA is the national qualifying tournament for the F5WC in the USA.